---
title: "Why I don’t trust third-party plugins with customer data"
source: https://www.storeconnect.com/articles/blogs/Why-I-dont-trust-third-party-plugins-with-customer-data
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# Why I don’t trust third-party plugins with customer data

I recently had a fascinating conversation with a customer about some of the new server-to-server technology coming out of places like Google for analytics. On the surface, it sounds like the way forward. It’s more secure than client-side JavaScript, it can’t be blocked as easily and it feels like the "modern" way to handle data.

But as we got deeper into the details, it hit me: how do you actually control this?

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1161315650?title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="First-Party Data"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

Depending on your industry, especially in something like Healthcare, you might not want to share a customer's full profile. Maybe you only want to send an email or a unique identifier. But with these global platforms, you often lose that granular control over what is being sent.

I actually posed a question to a Google representative about Australian data privacy laws. I asked: "If a customer wants their data destroyed, how do we do that across all these integrated systems?"

The answer I got was: "Well, we hash that data, so you no longer have access to what's in it."

That begs a massive question: How do you destroy something you can’t find?

The answer is, you can’t.

These global systems are built for a world where laws don't always marry up to where you are actually operating. You think you are being compliant, but the technology is working against you.

This is why I am such a loud advocate for first-party solutions. When you own the technology and the data stays inside your Salesforce environment, you have actual control. You aren't "renting" a compliance model from a platform that doesn't understand your local regulations.

If a customer asks to be forgotten, you can actually find them and delete them. That’s true compliance. Anything else is just digital guesswork.

----------

Stop guessing with your data compliance. [See how StoreConnect keeps you in control.](https://storeconnect.com/how-we-compare)

---

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