---
title: "Why complex businesses cannot fit into Shopify."
source: https://www.storeconnect.com/articles/blogs/Why-complex-businesses-cannot-fit-into-Shopify
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# Why complex businesses cannot fit into Shopify.

I have noticed something over the last decade: there is a huge world of "underserviced" industries that the major eCommerce players have completely ignored.

If you look at the big platforms, the Shopify's and BigCommerces of the world, they are built with one person in mind: the retailer. They are designed for simple checkout flows where you pick a color, pick a size, and hit "buy."

But what if your business does not fit in a retail box?

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1161318090?title=0&amp;byline=0&amp;portrait=0&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Industry Focused"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

Complexity is where these generic platforms fall apart. If you are in B2B or manufacturing, your transactions are unique. You have complex products, custom pricing tiers and highly specific data requirements.

You cannot take a complex manufacturing process and try to fit it into a system that only understands "color" and "size" as variants. It makes no sense. When you try to force that fit, you end up with a mess of workarounds and a platform that actually hinders your ability to transact.

At StoreConnect, we have pushed our platform to be so customizable that it fits whoever needs to transact. We are not just for retailers; we are for the manufacturers, the wholesalers and the complex service providers who have been told for years that they need to "change their process" to fit the software.

![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Integrated-Infographic-Horizontal_NEW.png?_a=BACMTiAE){:.news-image}

We believe your commerce platform should be built for your business. It’s about finally servicing the industries that have been left behind by the generic "one-size-fits-all" retail models.

  

----------

  
Stop trying to fit your complex business into a retail box. [See how StoreConnect handles industry complexity.](https://storeconnect.com/how-we-compare)

---

## Follow StoreConnect

- [Email Newsletter](https://storeconnect.com/c/lp-newsletter)
- [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464)
- [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g)
- [LinkedIn](https://www.linkedin.com/company/storeconnect)
- [X / Twitter](https://x.com/storeconnecthq)

## Popular Links

- [Partners](https://storeconnect.com/partners)
- [Become a Partner](https://storeconnect.com/become-a-partner)
- [News](https://storeconnect.com/articles/news)
- [Events](https://storeconnect.com/articles/events)
- [Live Events](https://storeconnect.com/live-events)
- [Feature Comparison](https://storeconnect.com/how-we-compare)
- [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT)
- [Book a Demo](https://storeconnect.com/contact)

## Documentation

- [Help documentation](https://support.storeconnect.com/help-documentation)
- [Videos & tutorials](https://support.storeconnect.com/videos-tutorials)
- [Developer reference](https://support.storeconnect.com/developer-reference)
- [Release notes](https://support.storeconnect.com/release-notes)
- [Troubleshooting](https://support.storeconnect.com/troubleshooting)
- [Trust Center](https://trust.getstoreconnect.com/)
- [Status Page](https://status.storeconnect.com/)

## Contact

- info@getstoreconnect.com
- US +1 415 745 3230
- AUS +61 2 8365 2308

100 S Ashley Dr, Suite 600-2461
Tampa FL 33602-600 USA

Level 22, Sydney Place
180 George Street
Sydney, NSW, 2000, AUS

## Machine-readable

- [Site index for agents](https://storeconnect.com/llms.txt): curated map of this site in llms.txt format
- [Documentation index for agents](https://support.storeconnect.com/llms.txt): full technical and product documentation map

Every page and article on this site has a Markdown rendering: append `.md` to its URL.

Continue in Markdown: [Home](https://storeconnect.com/home.md) · [How we compare](https://storeconnect.com/how-we-compare.md) · [Partners](https://storeconnect.com/partners.md) · [Become a partner](https://storeconnect.com/become-a-partner.md)

---

StoreConnect — https://www.storeconnect.com/articles/blogs/Why-complex-businesses-cannot-fit-into-Shopify