--- title: "How Stoddart Transformed Operations on StoreConnect and Salesforce" source: https://www.storeconnect.com/articles/case-studies/How-Stoddart-Revolutionized-Their-Operations-with-Tech type: article format: markdown site: StoreConnect — Customer Commerce built natively on Salesforce site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # How Stoddart Transformed Operations on StoreConnect and Salesforce Founded in 1959 by two brothers in Newcastle, England,[Stoddart](https://stoddart.com.au/){:target="_blank"} began life as a humble metal fabricator. Seven decades later — now led by the third generation — it’s one of Australia’s most respected family-owned manufacturing success stories. With factories in Brisbane, warehouses in Sydney, Melbourne, Perth and Auckland, and 425 employees (including 24 apprentices), Stoddart has grown into a powerhouse of diverse divisions: food-service equipment, commercial kitchens, stainless steel plumbing, architectural metalwork, street furniture, and contract fabrication. Growth brings complexity. Stoddart tamed it with **StoreConnect + Salesforce** — creating a single source of truth that’s powering their next chapter. Stoddart Before and After ## Why StoreConnect Was the Perfect Fit > **“Being family-owned, we like to control our own destiny. We’re self-sufficient by nature — and we do a lot of very different things across many sales channels with very different customers.”** > > — **Shane Slaughter**, ICT Manager, Stoddart When Stoddart moved to Salesforce CRM, they needed an eCommerce platform that wouldn’t fight it. StoreConnect — 100% native on Salesforce — won instantly. > **“We were looking to kill duplicate data and remove extra systems. It made perfect sense to choose a Salesforce-native eCommerce platform. Same product used on multiple sites, powerful features that actually simplify our work — and excellent value for money.”** > > — **Shane Slaughter**, ICT Manager, Stoddart > **“Don’t understate the value of true integration.”** > > — **Shane Slaughter**, ICT Manager, Stoddart ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Stoddart_StoreConnect_on_Salesforce.png?_a=BACMTiAE){:.news-image} Stoddart Site on computer screen > **“We chose StoreConnect for its integration with Salesforce and its affordability.”** > > — **Shane Slaughter**, ICT Manager, Stoddart ## Goodbye Double-Entry, Hello Sanity Before StoreConnect, every product had to be entered **twice** — once in the old website, once in the ERP. The result? Orphan records, mismatches, and endless cleanup. > **“Double-entering everything created chaos. You’d find products on the website that didn’t exist in the ERP — and vice versa.”** > > — **Shane Slaughter**, ICT Manager, Stoddart Now? One product record in Salesforce powers every store, every channel, every division. ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,q_auto,w_640/v1/media/Stoddart_Double_data_entry_was_eliminated.png?_a=BACMTiAE){:.news-image} ## One Platform, Many Customer Types Stoddart sells everything from spare parts to multi-million-dollar commercial kitchen fit-outs. > **“A plumbing wholesaler is completely different from a fish-and-chip shop owner. Some products fly off the shelf online. Others are fully configured-to-order and start as an expression of interest.”** > > — **Shane Slaughter**, ICT Manager, Stoddart StoreConnect handles it all from the same Salesforce org: - True D2C spare-parts store (buy now) - B2B configurator-style stores (enquiry → quote) - Variant and related-product features that make complex catalogues simple > **“StoreConnect lets us service every customer type perfectly — all from one place. We’re especially impressed with the variant and related-product capabilities as we move spare parts and consumables online.”** > > — **Shane Slaughter**, ICT Manager, Stoddart ## Built for the Long Haul > **“Stoddart has a completely different dynamic to most companies. You always know where you stand. It’s multi-generational — and the future is genuinely exciting.”** > > — **Shane Slaughter**, ICT Manager, Stoddart In an era when Australian manufacturing is meant to be in decline, Stoddart proves the opposite: local making is not only possible — it’s profitable — especially when you pair it with world-class, unified technology. We’re proud StoreConnect gets to play a small part in writing the next 70 years of this iconic family success story. Here’s to many more decades of building, innovating, and staying proudly Australian-made. --- ## Follow StoreConnect - [Email Newsletter](https://storeconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://storeconnect.com/partners) - [Become a Partner](https://storeconnect.com/become-a-partner) - [News](https://storeconnect.com/articles/news) - [Events](https://storeconnect.com/articles/events) - [Live Events](https://storeconnect.com/live-events) - [Feature Comparison](https://storeconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://storeconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS ## Machine-readable - [Site index for agents](https://storeconnect.com/llms.txt): curated map of this site in llms.txt format - [Documentation index for agents](https://support.storeconnect.com/llms.txt): full technical and product documentation map Every page and article on this site has a Markdown rendering: append `.md` to its URL. 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