--- title: "How CARE Australia Launched its CareGifts Donation initiative with StoreConnect" source: https://www.storeconnect.com/articles/case-studies/care-australia-caregifts-initiative type: article format: markdown site: StoreConnect — Customer Commerce built natively on Salesforce site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # How CARE Australia Launched its CareGifts Donation initiative with StoreConnect [CARE Australia](https://caregifts.org.au/){:target="_blank"} is a leading international aid organization that works around the globe to save lives and defeat poverty. In just the past year, CARE Australia has reached **1.44 million people** across 14 countries — always putting women and girls at the heart of everything they do. ![Teacher with a number of students at Mabinty Patricial Thullay School](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/New_AboutcareheroRS112382_Mabinty_Patricial_Thullay_School_2951.jpg?_a=BACMTiAE){:.news-image} Like every charity, CARE Australia depends on the generosity of donors — for long-term development projects and for rapid emergency responses when disaster strikes. That’s why they’re always looking for ways to deepen connections with supporters **and** run the most efficient operation possible — so every dollar raised goes as far as it possibly can. ## The Challenges for CareGIFTS ![Student looking up at a glass of water](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Care_Gifts_student_looking_at_glass_of_water.jpg?_a=BACMTiAE){:.news-image.news-image--left} [CareGIFTS](https://caregifts.org.au/) is the beautiful program that lets donors give life-changing gifts — a goat, a veggie garden, medical supplies, or a school backpack — instead of another pair of socks. Donors can even send a digital or physical card to let the recipient know about the gift made in their name.
![List of Care Australia Gift Cards with prices](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Care_Gifts_List_of_Gift_Cards_with_prices.png?_a=BACMTiAE){:.news-image} ### Challenge 1: Duplicate donor records & manual clean-up CARE originally built CareGIFTS on Shopify. The store worked — but integrating it with Salesforce created constant duplicate donor records. > **“We were spending hours every month manually cleaning duplicates just to keep our data usable.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/CAREAustralia1.png?_a=BACMTiAE){:.news-image} ### How StoreConnect solved it Switching to StoreConnect — built 100% inside Salesforce — eliminated duplication completely. Every donor now has a single, clean record, no matter how or when they give. > **“We’ve already saved 10 hours per month — and I can only see this growing as gift purchases increase.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia ![CAREGift Australia website on computer screen](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/CAREGift_Australia_Device_Pic_Transparent.png?_a=BACMTiAE){:.news-image} ### Challenge 2: Shopify’s “you’re on your own” support > **“With Shopify you don’t really get support. If something breaks, it’s your problem — and fixing it usually means paying a developer.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia ### How StoreConnect solved it > **“StoreConnect has a real support team that helps with anything. They were remarkable. And the StoreConnect Academy is an incredible self-help resource — it walked us through everything.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia The team self-implemented most of the project and had expert, personal help whenever they needed it — like adding custom e-card messages. ### Eliminating extra tools (and costs) > **“With Shopify we needed Mailchimp just to send the gift messages. Now everything lives in Marketing Cloud — another SaaS subscription gone.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia ### Flexibility for the future ![Child holding a baby bird](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Care_gifts_child_holding_chick.jpg?_a=BACMTiAE){:.news-image.news-image--left} StoreConnect’s multi-store capability (one licence, unlimited stores) means CARE can spin up emergency appeal gift pages in hours — no new platforms, no extra cost.
### Real-world time savings that add up to real impact ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/CAREAustralia2.png?_a=BACMTiAE){:.news-image} > **“Taking a phone donation used to take five minutes. With StoreConnect + Salesforce flows, it’s now under three minutes — saving two minutes per call. That time adds up fast when you’re helping people in crisis.”** > > — **Arnaud Charlier**, Head of Data and Platforms Performance, CARE Australia ## When Technology Meets Purpose At StoreConnect, we’re incredibly proud to power CareGIFTS and help CARE Australia turn more donor generosity into real, on-the-ground impact. Because every minute saved and every dollar not spent on tech is another minute and dollar that can change a life. --- ## Follow StoreConnect - [Email Newsletter](https://storeconnect.com/c/lp-newsletter) - [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464) - [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g) - [LinkedIn](https://www.linkedin.com/company/storeconnect) - [X / Twitter](https://x.com/storeconnecthq) ## Popular Links - [Partners](https://storeconnect.com/partners) - [Become a Partner](https://storeconnect.com/become-a-partner) - [News](https://storeconnect.com/articles/news) - [Events](https://storeconnect.com/articles/events) - [Live Events](https://storeconnect.com/live-events) - [Feature Comparison](https://storeconnect.com/how-we-compare) - [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT) - [Book a Demo](https://storeconnect.com/contact) ## Documentation - [Help documentation](https://support.storeconnect.com/help-documentation) - [Videos & tutorials](https://support.storeconnect.com/videos-tutorials) - [Developer reference](https://support.storeconnect.com/developer-reference) - [Release notes](https://support.storeconnect.com/release-notes) - [Troubleshooting](https://support.storeconnect.com/troubleshooting) - [Trust Center](https://trust.getstoreconnect.com/) - [Status Page](https://status.storeconnect.com/) ## Contact - info@getstoreconnect.com - US +1 415 745 3230 - AUS +61 2 8365 2308 100 S Ashley Dr, Suite 600-2461 Tampa FL 33602-600 USA Level 22, Sydney Place 180 George Street Sydney, NSW, 2000, AUS ## Machine-readable - [Site index for agents](https://storeconnect.com/llms.txt): curated map of this site in llms.txt format - [Documentation index for agents](https://support.storeconnect.com/llms.txt): full technical and product documentation map Every page and article on this site has a Markdown rendering: append `.md` to its URL. Continue in Markdown: [Home](https://storeconnect.com/home.md) · [How we compare](https://storeconnect.com/how-we-compare.md) · [Partners](https://storeconnect.com/partners.md) · [Become a partner](https://storeconnect.com/become-a-partner.md) --- StoreConnect — https://www.storeconnect.com/articles/case-studies/care-australia-caregifts-initiative