---
title: "Sustainable Salons launches StoreConnect combined cash and rewards stores in two countries on Salesforce"
source: https://www.storeconnect.com/articles/case-studies/sustainable-salons-customer-story
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# Sustainable Salons launches StoreConnect combined cash and rewards stores in two countries on Salesforce

Imagine turning every haircut into real good: more profit for salons, life-changing support for people in need, and massive environmental wins — one ponytail at a time.

That's exactly what [Sustainable Salons](https://sustainablesalons.org/){:target="_blank"} has achieved since 2015.

Co-founders Paul Frasca and Ewelina Soroko built a profit-for-purpose movement that now diverts **95%** of salon waste from landfill, powers higher salon profits, and transforms human hair into medical wigs and hair booms that absorb oil spills in coastlines.

But even world-changing businesses need world-class tech.

![Photo of the Sustainable Salons Founders beside a group photo of the Sustainable Salons team](https://res.cloudinary.com/hzkr6fi81/image/upload/v1728428432/media/Sustainable_Salons_Team_Founders.png)

## The Tech Challenges Holding Them Back

Their old Magento rewards platform was end-of-life — a true burning platform.  
Members juggled 3–4 different logins with wildly inconsistent branding.  
Data lived in silos: website, app, Magento, Salesforce — nothing talked to anything else.

> **"We had to move fast. The old rewards system was dead, and the customer experience across platforms was terrible."**
> 
> — **Michael Diamond**, CEO, Arcturious (Sustainable Salons' tech partner)

## Challenge 1: Dying Rewards Platform → One Unified StoreConnect Solution

They chose **StoreConnect** — fully native on Salesforce.

The result? Two country-specific rewards + cash stores (Australia & New Zealand), two currencies, one beautiful brand experience — all managed inside Salesforce.

> **"Customers can buy with cash or redeem points at membership pricing. All the data lives in Salesforce — reporting is instant and accurate. We finally see exactly how members engage."**
> 
> — **Anuj Dhawan**, Innovation Lead, Sustainable Salons

> **"With StoreConnect we have a unique platform where salons earn points every time a client walks in — then spend them in our rewards store on even more sustainable products. It's sustainability that literally pays for itself."**
> 
> — **Paul Frasca**, Co-founder & Director, Sustainable Salons

<div style="max-width: 800px; width: 100%; margin-left: auto; margin-right: auto;">
  <div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;">
    <iframe src="https://player.vimeo.com/video/1005408980?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Sustainable Salons Client Experience (Rewards Program)" class="news-image sc-expand sc-mb-xlarge" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe>
  </div>
</div>

![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,q_auto,w_640/v1/media/Sustainable_Salons_32_increase_in_member-point.png?_a=BACMTiAE){:.news-image}

## Challenge 2: 3–4 Logins & Inconsistent Branding → Single Sign-On Bliss

StoreConnect + Salesforce Experience Cloud gave members **one login**, one seamless brand experience across the website, rewards store, training hub, and member portal.

<div style="max-width: 800px; width: 100%; margin-left: auto; margin-right: auto;">
  <div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;">
    <iframe src="https://player.vimeo.com/video/1005409176?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Arcturious Partner Experience (Sustainable Salons)" class="news-image | sc-me-xlarge sc-expand" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe>
  </div>
</div>

> **"We now get true 360° insights — order history, point balances, seasonality, device usage. The connection with our members has never been deeper."**
> 
> — **Anuj Dhawan**, Innovation Lead, Sustainable Salons

![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,q_auto,w_640/v1/media/Sustainable_Salons_Added_a_revenue_stream.png?_a=BACMTiAE){:.news-image}

## Challenge 3: Double Work Across Siloed Systems → One Source of Truth

Everything — inventory, pricing, points, memberships, content — now lives in Salesforce.

<div style="max-width: 800px; width: 100%; margin-left: auto; margin-right: auto;">
  <div style="position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden;">
    <iframe src="https://player.vimeo.com/video/1005408899?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="Sustainable Salons (Anuj) Client Experience" class="news-image | sc-me-xlarge sc-expand" style="position: absolute; top: 0; left: 0; width: 100%; height: 100%;"></iframe>
  </div>
</div>

> **"We've cut product setup and reporting time by 20–30%. Everything used to live in two separate systems — now it's all in Salesforce, with out-of-the-box reports. The scalability is insanely powerful."**
> 
> — **Anuj Dhawan**, Innovation Lead, Sustainable Salons

![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,q_auto,w_640/v1/media/Sustainable_Salons_20-30_time_saving_in_product.png?_a=BACMTiAE){:.news-image}

## Challenge 4: No Event POS → Seamless Cash-or-Points Sales

StoreConnect's built-in Point of Sale let them take cash **or** reward points at trade shows — all flowing straight into Salesforce.

> **"At Hair Festival Sydney we sold $1,000 in products and redeemed over 8,000 points — all from one unified Salesforce platform that powers online, events, resellers, and customer service."**
> 
> — **Anuj Dhawan**, Innovation Lead, Sustainable Salons

![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_640,q_auto,w_640/v1/media/Sustainable_Salons_Zero_cost_to_launch.png?_a=BACMTiAE){:.news-image}

<div class="news-images-ribon" style="display: flex; flex-direction: row; align-items: center; justify-content: center; gap: 1rem;">
  <img src="https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_512,w_512/v1728430619/media/sustainable-salons-website-desktop.png" alt="Sustainable Salons website displayed on a desktop computer" style="width: 50%; height: auto;">
  <img src="https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_512,w_512/v1728431936/media/sustainable-salons-website-mobile.png" alt="Sustainable Salons website displayed on a mobile device" style="width: 50%; height: auto;">
</div>

## Same Hours, Way More Impact

The team spends the **exact same hours** managing the rewards program — but now those hours go into **high-value growth**:

- 7 new suppliers → 350+ new SKUs  
- New events category + 3 sold-out pop-up shops  
- 3 new internal product lines + bundled kits  

> **"There is zero chance we could have achieved all of this on the old platform with the same team."**
> 
> — **Anuj Dhawan**, Innovation Lead, Sustainable Salons

Sustainable Salons proves you really can do good **and** do great business — especially when your tech stack is as sustainable as your mission.

Here's to many more beautiful, planet-saving haircuts. ♻️✂️

---

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---

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