--- title: "Repanels Customer Story: Engineering Precision Commerce with StoreConnect & Salesforce" source: https://www.storeconnect.com/articles/news/Repanels-Customer-Story-Engineering-Precision-Commerce-with-StoreConnect-Salesforce type: article format: markdown site: StoreConnect — Customer Commerce built natively on Salesforce site_index: https://storeconnect.com/llms.txt docs_index: https://support.storeconnect.com/llms.txt note: Append .md to any page or article URL on this site to get its Markdown form. --- # Repanels Customer Story: Engineering Precision Commerce with StoreConnect & Salesforce [Repanels Group](https://repanels.com/){:target="_blank"} is the undisputed European market leader in sectional door panels — a Belgian-based holding that runs three state-of-the-art factories and proudly calls itself “dedicated door people.” With an unmatched reputation for innovation, quality, and service, Repanels ships its panels worldwide. But behind the scenes, a merger of two formerly independent companies had left them battling a fragmented tech stack that was holding them back. ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/WhatsApp_Image_2025-04-01_at_15.06.38.jpg?_a=BACMTiAE){:.news-image} ### The Challenge: Two ERPs, Zero Visibility, Endless Emails Post-merger reality looked like this: - Two separate bespoke ERPs - A custom ordering tool that only worked for one legacy company - CRM = spreadsheets - 7,000+ highly configurable SKUs - Hundreds of orders and thousands of line items every month — many arriving as one-line emails The result? - Sales teams blind to real-time order intake - Inconsistent pricing across channels - Customers requesting product variations that didn’t exist - Support staff drowning in email threads   > **“We were running sales without any real-time data on order intake. Customers were sending orders in a one-line email. We had to do something radical.”** > > — **Wouter Willems**, Commercial Director, Repanels Group ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/We_were_running_sale_stat_graphic.png?_a=BACMTiAE){:.news-image} ### The Solution: Salesforce + StoreConnect + Business Central Repanels decided to rip and replace everything at once: new CRM (Salesforce), new ERP (Microsoft Business Central), and a brand-new ordering platform that would finally give them **one single source of truth**. StoreConnect won the eCommerce brief hands-down because it is 100% native to Salesforce — meaning products, price books, orders, and customers all live in the same place, no matter how the order is placed. ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/The_fact_that_stat_graphic.png?_a=BACMTiAE){:.news-image} ### Turning 7,000 Complex SKUs Into a “Mini Configurator” Each Repanels panel requires customers to select three dependent parameters — plus three additional order-specific options per line item. Off-the-shelf eCommerce tools simply couldn’t cope.   > **“What we needed was a mini configurator on every product page. That level of complexity ruled out every standard platform. StoreConnect gave us the power we needed.”** > > — **Sebastian Pierre**, IT Manager, Repanels Group ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Repanels_measurement_pic.jpg?_a=BACMTiAE){:.news-image} ### A B2B Ordering Powerhouse — Built Exactly Their Way Repanels doesn’t take payment online (invoicing lives in Business Central). Instead, StoreConnect powers an invitation-only, sophisticated **customer order-entry portal** perfectly tailored to the door industry’s unique workflow. Customers can now: - Self-configure complex panels 24/7 - Re-order frequent configurations in seconds - View full order history — regardless of entry method   > **“The brilliance of StoreConnect for Repanels is that we use the exact same product database, price books, and order object — whether the order comes from the web, email, XML, or a rep. Sales now see everything in real time on the account.”** > > — **Bill Fetter**, Salesforce Consultant, Unfettered Marketing ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/The_brilliance_of_SC_stat_graphic.png?_a=BACMTiAE){:.news-image} ### Transformative Results - **Real-time sales dashboards** — salespeople finally see orders, performance, and forecasts instantly - **Massive reduction in admin** — no more re-keying email orders - **Data-driven product decisions** — popular colors, designs, and thicknesses now visible at a glance - **Seamless self-service shift** — high-volume customers being actively migrated to the portal   > **“We never had an easy way to see which designs or colors were most popular. Now it’s all on a live dashboard.”** > > — **Bill Fetter**, Salesforce Consultant, Unfettered Marketing ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Repanels_eCommerce.png?_a=BACMTiAE){:.news-image} ### A Partnership That Says “Yes” Throughout the project, StoreConnect’s willingness to build or fast-track features was a game-changer.   > **“We almost never heard ‘no’. It was always ‘We can figure it out’ or ‘That feature is coming next month’.”** > > — **Bill Fetter**, Salesforce Consultant, Unfettered Marketing ![](https://res.cloudinary.com/hzkr6fi81/image/upload/c_fit,f_auto,h_1024,q_auto,w_1024/v1/media/Repanels_Truck_pic.jpg?_a=BACMTiAE){:.news-image} ### Looking Ahead Repanels is already planning the next phase: letting customers log and track support cases directly inside the same StoreConnect portal — another system eliminated, another seamless experience delivered. From fragmented chaos to a single, powerful, future-proof platform — Repanels proves that even the most complex B2B manufacturing businesses can run world-class digital commerce entirely on Salesforce. 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