---
title: "Centralising online sales with multi-store, multi-region out-of-the-box on StoreConnect"
source: https://www.storeconnect.com/articles/news/how-do-you-sell-more-in-less-time-without-forfeiting-the-human-touch
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# Centralising online sales with multi-store, multi-region out-of-the-box on StoreConnect
What if you could **grow globally** while keeping the phone number on your website, answering every call personally, and still treating every customer like family?
Most companies believe that’s impossible at scale.
[Pro-Ma Systems](https://proma.global/){:target="_blank"} proves it’s not.
For over 40 years — since Val and Sandra Fittler founded the company in 1983 — Pro-Ma Systems has built everything around **people first**.
Members. Customers. Staff. Communities in Kenya, India, and PNG through their [Light of Hope](https://gracecosmetics.global/grace-light-of-hope-charity) charity.
Even as the world rushed to chatbots and offshore manufacturing, Pro-Ma Systems kept manufacturing in Australia, kept the phones answered by real humans, and kept putting individuals at the absolute centre of everything they do.
> **“Whilst we sell high-quality products, this business is really founded on the value of prioritising the individual.”**
>
> — **Val & Sandra Fittler**, Founders, Pro-Ma Systems
## The Challenge: Growth Without Losing Soul
As the business grew across multiple brands ([Grace Cosmetics](https://gracecosmetics.global/), Optimum Health, Performance fuel additives, and home products), the legacy tech stack started to crack:
- An inflexible, in-house-developed eCommerce system
- Heavy reliance on a single developer
- Fragmented data across marketing, sales, support, and ERP
They needed a platform that could scale fast — but never at the expense of the human connection.
## Enter StoreConnect + Salesforce
> **“We selected StoreConnect because you offered professionalism and the ability to adapt to what we needed. We felt you genuinely wanted to help us solve our challenges — not just sell us a product.”**
>
> — **Rob Hill**, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
> **“The most obvious benefit has been near-seamless integration with Salesforce. Marketing, CRM, eCommerce, customer service — everything now lives in one ecosystem giving us a true 360° view.”**
>
> — **Rob Hill**, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
{:.news-image}
Now:
- Orders, cases, content, and SAP ERP syncs are all accessible in Salesforce
- Support staff and senior management see everything instantly
- New features roll out automatically (no more single-developer risk)
- Multiple stores, languages, and currencies — all from one platform
> **“Our old system was high-risk and almost impossible to extend. StoreConnect + Salesforce is now our foundation for growth — and we’ve only just scratched the surface.”**
>
> — **Rob Hill**, Senior Manager of Online Sales & Marketing, Pro-Ma Systems
## The Future
Pro-Ma Systems shows the world that you **never** have to sacrifice human connection to grow.
With StoreConnect powering the technology, every team member is now free to do what they do best: **care deeply, answer the phone, and change lives** — one person, one conversation, one Australian-made product at a time.
We’re incredibly proud to help this remarkable, values-driven company scale without ever losing its heart.
Here’s to the next 40 years of people-first success.
---
## Follow StoreConnect
- [Email Newsletter](https://storeconnect.com/c/lp-newsletter)
- [LinkedIn Newsletter](https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7444956928444862464)
- [YouTube](https://www.youtube.com/channel/UCngKdP2x8l1wcbAKW3tvU8g)
- [LinkedIn](https://www.linkedin.com/company/storeconnect)
- [X / Twitter](https://x.com/storeconnecthq)
## Popular Links
- [Partners](https://storeconnect.com/partners)
- [Become a Partner](https://storeconnect.com/become-a-partner)
- [News](https://storeconnect.com/articles/news)
- [Events](https://storeconnect.com/articles/events)
- [Live Events](https://storeconnect.com/live-events)
- [Feature Comparison](https://storeconnect.com/how-we-compare)
- [Download a free trial](https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FMkeKUAT)
- [Book a Demo](https://storeconnect.com/contact)
## Documentation
- [Help documentation](https://support.storeconnect.com/help-documentation)
- [Videos & tutorials](https://support.storeconnect.com/videos-tutorials)
- [Developer reference](https://support.storeconnect.com/developer-reference)
- [Release notes](https://support.storeconnect.com/release-notes)
- [Troubleshooting](https://support.storeconnect.com/troubleshooting)
- [Trust Center](https://trust.getstoreconnect.com/)
- [Status Page](https://status.storeconnect.com/)
## Contact
- info@getstoreconnect.com
- US +1 415 745 3230
- AUS +61 2 8365 2308
100 S Ashley Dr, Suite 600-2461
Tampa FL 33602-600 USA
Level 22, Sydney Place
180 George Street
Sydney, NSW, 2000, AUS
## Machine-readable
- [Site index for agents](https://storeconnect.com/llms.txt): curated map of this site in llms.txt format
- [Documentation index for agents](https://support.storeconnect.com/llms.txt): full technical and product documentation map
Every page and article on this site has a Markdown rendering: append `.md` to its URL.
Continue in Markdown: [Home](https://storeconnect.com/home.md) · [How we compare](https://storeconnect.com/how-we-compare.md) · [Partners](https://storeconnect.com/partners.md) · [Become a partner](https://storeconnect.com/become-a-partner.md)
---
StoreConnect — https://www.storeconnect.com/articles/news/how-do-you-sell-more-in-less-time-without-forfeiting-the-human-touch