---
title: "StoreConnect Architect Dreamin' Americas Session, January 2026"
source: https://www.storeconnect.com/articles/videos/2026-video-storeconnect-architect-dreamin-americas
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# StoreConnect Architect Dreamin' Americas Session, January 2026

<div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1157992996?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="StoreConnect + Architect Dreamin' Americas Session January 2026"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

At the Architect Dreamin' conference (January 2026), Mikel Lindsaar (CEO & Founder of StoreConnect) presented how traditional Salesforce-integrated e-commerce and website architectures create data silos, fragmented systems, and technical debt. He introduced StoreConnect as a managed package built natively inside Sales Cloud that delivers a full-featured, customizable e-commerce platform, CMS, POS, subscriptions, loyalty, bookings, and more, all with zero API calls to the Salesforce org, real-time bidirectional sync via patented Heroku Connect usage, and instant readiness for Agentforce AI.

## Key Takeaways:

- **Siloed systems create pain** Traditional best-of-breed tools (Shopify + connectors, WordPress, separate POS) lead to fragmented data, slow integrations, and poor AI readiness.
- **Native Salesforce commerce** StoreConnect delivers full e-commerce, CMS, POS, subscriptions, loyalty, bookings, and more as a managed package directly inside Sales Cloud—no Experience Cloud required.
- **Patented real-time sync** Uses a change-event message bus over Heroku Connect for ≈2-second bidirectional sync across 150+ objects, avoiding traditional sync failures and validation jams.
- **True omnichannel** Carts and behavior sync live between online and in-store (start cart online, finish in-store or vice versa) without re-entering data.
- **Zero API usage** No Salesforce API calls from the front end means no governor limits, automatic scaling (e.g., 36k orders/day handled seamlessly), and instant Agentforce/AI readiness.
- **Dynamic field sync** Expose any custom Salesforce field to the website/POS instantly for personalized pricing, progress bars, live scores, etc.
- **Broad feature coverage** Multiple storefronts, currencies, account/member-specific price books, evergreen + fixed-term subs, bookings, rewards/loyalty, CPQ/Revenue Cloud integration.
- **Per-org pricing** Only pay per org (no per-user cost) allows very low-cost POS rollouts (e.g., 600 terminals across 83 stores with Chatter/free user records only).
- **Quick to start** Installable from AppExchange today; free fundamentals course builds a live donation/e-commerce site in 2–4 hours.

Here is a short interview with one of the attendees about what he thought of the StoreConnect session:

<div style="padding:75% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1158216985?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="StoreConnect + Architect Dreamin' Americas Session January 2026"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

**In short:** StoreConnect + Agentforce turns Salesforce into a complete, extensible, powerful, conversational, real-time, customer-facing e-commerce, point of sale and content management system powerhouse with no extra systems, no data sync headaches, and no slow Experience Cloud spinners.


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        <h2 class="animate-group__target | w-full max-w-2xl text-5xl font-extrabold">Ready to streamline your website, eCommerce and POS?</h2>
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      <div class="copy copy--simple animate-group__target | delay-200">
        <p>Schedule a demo with the team today.</p>

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    <footer class="color-block__section | mt-8 w-full max-w-2xl">
      <a class="button button--white" href="/book-demo">
        Book a demo
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## Popular Links

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## Documentation

- [Help documentation](https://support.storeconnect.com/help-documentation)
- [Videos & tutorials](https://support.storeconnect.com/videos-tutorials)
- [Developer reference](https://support.storeconnect.com/developer-reference)
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- [Troubleshooting](https://support.storeconnect.com/troubleshooting)
- [Trust Center](https://trust.getstoreconnect.com/)
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## Contact

- info@getstoreconnect.com
- US +1 415 745 3230
- AUS +61 2 8365 2308

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## Machine-readable

- [Site index for agents](https://storeconnect.com/llms.txt): curated map of this site in llms.txt format
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Every page and article on this site has a Markdown rendering: append `.md` to its URL.

Continue in Markdown: [Home](https://storeconnect.com/home.md) · [How we compare](https://storeconnect.com/how-we-compare.md) · [Partners](https://storeconnect.com/partners.md) · [Become a partner](https://storeconnect.com/become-a-partner.md)

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StoreConnect — https://www.storeconnect.com/articles/videos/2026-video-storeconnect-architect-dreamin-americas