---
title: "Driving new growth: BCI Wheels and StoreConnect"
source: https://www.storeconnect.com/articles/videos/video-bci-wheels
type: article
format: markdown
site: StoreConnect — Customer Commerce built natively on Salesforce
site_index: https://storeconnect.com/llms.txt
docs_index: https://support.storeconnect.com/llms.txt
note: Append .md to any page or article URL on this site to get its Markdown form.
---
# Driving new growth: BCI Wheels and StoreConnect

<div style="padding:56.25% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1145433993?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share" referrerpolicy="strict-origin-when-cross-origin" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="BCI Wheels - Case Study"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script>

Watch the video to find out how [BCI Wheels](https://www.bciwheels.com.au/){:target="_blank"} used StoreConnect to take a successful niche business online and down the road to success.

Established in 2013, BCI Wheels have always had a strong product line, they just didn't have the digital infrastructure needed to scale and sell online. With StoreConnect, they quickly launched an online store backed by simplified warehousing and inventory controls, and easy shipment integrations. 

Just because some of the cars are old classics, doesn't mean the commerce system has to match.

After adopting StoreConnect, BCI Wheels has seen steady business growth:

- Integrated systems now support picking, packing, and shipping.
- The team can easily track order and modification stages for customers.
- Operations are more scalable, organized, and efficient.
- Time saved now goes toward shipping, product creation, and growth.

---

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---

StoreConnect — https://www.storeconnect.com/articles/videos/video-bci-wheels