We use cookies that are able to read, store, and write information to the browser on your device. This data may contain personal identifiers. You can opt in to all cookies, decline non-essential cookies, or manage your options.

These cookies are used to improve our site performance. Some cookies are necessary for our website and services operation. Other cookies help personalise your experience and are optional, such as advertising and analytics. You can opt in to all cookies, decline non-essential cookies, or manage your options.

Blogs

News Why I don’t trust third-party plugins with customer data COVER PHOTO
Mark Zammit · Mar 25

Why I don’t trust third-party plugins with customer data

The hidden compliance risks of server-to-server data transmission and why first-party data ownership on Salesforce is the only way to meet strict privacy laws.

News AI agents can talk about anything BLOG HEADER
Mikel Lindsaar · Mar 25

AI agents can talk about anything, but do you want them to?

Stop struggling with AI data grounding. Discover how StoreConnect and Salesforce allowed one business to deploy a fully functional AI agent in just 10 business days.

News Female volunteer smiling BLOG HEADER
Jeanavive Janssen · Mar 18

Do more good for less: Why nonprofits should consolidate their tech stack

Nonprofits face rising costs from fragmented tech stacks and integration debt. Discover how consolidating your digital estate on Salesforce can reduce software fees by 40% and unlock AI growth. Learn why a unified data model is the key to leveraging Agentforce for predictive fundraising and donor retention.

Blogs Guy covered in red tape COVER PHOTO
Mikel Lindsaar · Mar 18

Is your CMS keeping you hostage?

CEO Mikel Lindsaar reveals the hidden anxiety and cost of simple website edits, explaining why a typo currently requires budget approval and developer involvement. Learn the simple fix.

Blogs Plugin security hole COVER PHOTO
Mark Zammit · Mar 17

The plugin security hole nobody talks about.

COO Mark Zammit exposes the security risks of eCommerce plugins and client-side javascript, explaining why first-party data ownership on Salesforce is critical for security.

Videos Avoid the integration trap in your eCommerce business HEADER
Mark Zammit · Mar 11

Why "fake integrations" break as you scale

Explore the “fake integration” trap in eCommerce and learn why sync-based plugins create technical debt as your business grows. Discover the stability of a first-party, Salesforce-native approach.

Blogs IA Head architecture
Virginia Gordon · Mar 11

Why AI agents need better data architecture

AI agents promise to close the capacity gap in 2026 but they will fail without a solid data architecture. Learn why disconnected systems slow down AI initiatives and how a unified Salesforce-native approach provides the real-time data foundation needed for Agentforce to succeed in manufacturing and retail.

Videos The hidden cost of managing multiple eCommerce stores BLOG HEADER
Mikel Lindsaar · Mar 11

The hidden cost of managing multiple eCommerce stores

A company running 76 eCommerce stores needed four full-time staff just to keep products updated. Learn how consolidating onto one system freed up their team for growth.

News LucidCTA Podcast Blog Header
Mar 9

The architect’s masterclass: Why native commerce is the future of Salesforce strategy

Discover why a Salesforce native architecture is the foundation for reliable AI and commerce. Learn about the Thanos Trap of disconnected data silos plus how using standard objects like Product2 and Order ensures your Agentforce agents operate with absolute truth.