Partner spotlight: How Swan Technology brings native commerce to life on Salesforce

For many Salesforce customers, the idea of a fully integrated commerce solution still feels just out of reach. Too often, they are forced to choose between expensive, complex platforms or stitched-together integrations that create more problems than they solve. It’s messy and requires manual workarounds.

Jo Swadling, founder of Swan Technology Solutions, sees this challenge play out time and time again. Her team helps businesses achieve true digital transformation. But to do that properly, they needed more than a system that simply “connects” to Salesforce. They needed something built inside it.

As Jo explains, “For Swan, we like to say that we help our customers from lead to ledger, and it’s really important for us to cover that full business cycle”.

The hidden cost of the “human glue”

Before adopting StoreConnect, Swan Technology often saw businesses needing commerce forced into an exhausting role: acting as the manual link between disconnected systems.

“It is a genuine challenge to find a commerce solution that is connected to Salesforce. Businesses end up being the human glue between their commerce and their CRM, and that is not an attractive long-term position to be in.”

This “human glue” shows up in everyday ways. Teams re-key data between systems, fix sync errors and constantly check whether information is up to date. It slows everything down and introduces risk at every step.

Why native changes everything

With StoreConnect, Swan Technology is able to deliver a true single source of truth for customers. Commerce, customer data and operations all live in the same place, removing the need for ugly workarounds and friction points that typically plague integrated systems. Jo notes the impact of this simplicity: “We move out all the ugly connecting this to that or the manual workarounds and it just becomes simple”.

For Swan Technology as a partner, the impact is immediate:

Faster delivery: “Quicker than we thought. We were up and running, and we got The Wine Community done in under three months”.

Tools they already know: “We also get that benefit of using tools that are tried and true that we use day in, day out and we already know. It means faster deployments, less friction points, unified data and best of all, happy customers”.

Built-in flexibility: “The realization for them (client) was that they could do extra things without having to have an add-on… They wanted to put events on their website - easy! Let’s just set this up and play with it. It works!”

Native data is what makes AI useful

AI is only as powerful as the data behind it. This is where native architecture becomes critical.

When eCommerce, websites and POS all sit inside Salesforce, AI agents can access real-time data across every touchpoint. They can see transactions, customer behaviour and inventory without relying on delayed or incomplete integrations.

In contrast, disconnected systems create fragmented data. That makes it difficult for AI to deliver meaningful insights or reliable customer interactions. Jo points out that “having your data in separate systems makes it very hard for an AI agent to provide valuable information”.

With StoreConnect and Salesforce, AI operates within built-in guardrails. This keeps outputs accurate, relevant and aligned to the business. Without those guardrails, AI can easily go off track, as seen in well-known cases where chatbots have produced inaccurate or even damaging responses due to poor data boundaries.

A native approach gives businesses confidence. They gain real-time visibility across channels, with AI enhancing decisions rather than introducing uncertainty.

A partnership built for growth

Technology is only part of the story. The strength of the partnership also matters.

Ultimately, a tool is only as good as the team behind it.

“It’s probably the most supportive partner relationship that we’ve had since starting Swan”. Jo adds, “That upskilling, they genuinely want us to be successful because it helps them be successful”.

This alignment allows Swan Technology to focus on what matters most: helping customers grow. Instead of spending time managing integrations and troubleshooting issues, the team can deliver strategic value and long-term outcomes.

Ready to say YES to your customers?

If your team is still stitching together disconnected systems, it may be time to rethink the approach.

Native commerce on Salesforce removes complexity, accelerates delivery and opens the door to more effective use of AI.

Explore the StoreConnect Partner Program and discover how you can deliver more value to your customers, faster.