Heroku End of Sale - an End of an Era?

Your StoreConnect service is secure

If you are a StoreConnect customer, let us start with the most important point: this news does not affect you.

Salesforce has announced that Heroku is now End of Sale (EOS) for enterprise customers (An Update on Heroku). This means Heroku will no longer sell new enterprise accounts. It does not mean existing customers lose access to the platform.

StoreConnect is an existing Heroku customer, and our service continues to operate as normal. There is no disruption, no migration required on your end, and no action you need to take.

We have been preparing for this

While this announcement may come as a surprise to many in the industry, it was not unexpected for us. Over the past year, the StoreConnect engineering team has been building an alternative hosting platform, designed to give us full control over our infrastructure and ensure long-term stability for our customers, regardless of what happens in the broader platform ecosystem.

We were thinking with it and making sure you wouldn’t have a problem if this happened.

The end of an era

As someone who was among the first users and advocates of Heroku, this news is bittersweet. When Heroku launched, it was genuinely revolutionary. It spawned the development careers of thousands of developers who learned how to “just launch” something. The “git push to deploy” workflow was a sea change in how applications were built and shipped, and it set the standard for developer experience that every cloud platform has tried to replicate since.

Heroku’s promise was simple and compelling: “We take care of the stack.” And for a long time, they delivered on that promise brilliantly.

Why this happened

Sadly, Heroku did not adapt to the changing times. Over the years, the value proposition stagnated. Enterprise clients found themselves paying a premium for infrastructure that lacked the flexibility and performance they needed. The platform that once defined simplicity became a constraint.

The rise of AI and agentic tooling has accelerated this shift. The managed infrastructure services that Heroku charged a premium for are increasingly being handled by automated systems at a fraction of the cost. Clients want flexibility, reliability, and low maintenance costs. Heroku struggled to deliver on all three, and enterprise customers moved elsewhere.

There was genuine excitement from the Heroku team over the past year, and it felt like momentum was building. But fundamentally, the sales did not meet expectations, and Salesforce has made the difficult decision to end new enterprise sales.

If you are a Heroku Enterprise customer

If your business runs on Heroku and you need to start planning a migration, we recommend reaching out to Errol Schmidt and the team at reinteractive. They are Salesforce connectivity specialists with deep expertise in platform migrations, and they can help you navigate the transition.

Looking forward

At StoreConnect, we remain committed to providing a stable, performant, and reliable platform for our customers. This news reinforces the importance of the infrastructure investments we have been making, and we are confident in the path ahead.

If you have any questions about how this affects your StoreConnect service (it does not), please do not hesitate to reach out to our team.

Mikel Lindsaar is the Founder and CEO of StoreConnect. He shared his initial thoughts on LinkedIn when the news broke: LinkedIn post