EPISODE 21 šļø How Brands Are Clapping Back at Dupes in eCommerce
https://open.spotify.com/episode/4RENsXxmRHVs1pYJ80MrdW?si=9ffc9058bc5946d0
In this episode of the Customer Commerce Podcast, the hosts discuss various trends in eCommerce, focusing on Warby Parkerās innovative virtual try-on feature, the changing behaviors of consumers, the implications of return policies, and the rise of ādupeā culture in the beauty industry. They explore how brands can adapt to these changes and the importance of maintaining brand differentiation in a competitive market.