Search all results

We use essential cookies to run this site. With your consent, we also use performance, functional, and advertising cookies to analyze traffic, provide live chat, personalize content, and support our marketing. You can change your choice at any time from Cookie settings at the bottom of the page. Read our Privacy Policy and Cookie Policy.

These cookies are used to improve our site performance. Some cookies are necessary for our website and services operation. Other cookies help personalise your experience and are optional, such as advertising and analytics. You can opt in to all cookies, decline non-essential cookies, or manage your options.

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova
https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

~ 1 min read

This week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything. Anna also shares how showing up consistently on LinkedIn transformed her reach, and why the best loyalty comes from real human connection, not discount codes.

May 13, 2025 ·

Download the FREE Guide
How to build an Agentic Foundation with StoreConnect

Create an Agentic Foundation ready for Agentforce.

Download FREE Guide