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Articles / Podcasts

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova
https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

~ 1 min read

This week, Jess and Mikel sit down with Anna Samkova, founder of Albany Advisory and a sharp voice in customer strategy. Together, they unpack why most loyalty programs miss the mark, how to put the customer back at the center, and the power of asking the right questions before building anything. Anna also shares how showing up consistently on LinkedIn transformed her reach, and why the best loyalty comes from real human connection, not discount codes.

May 13, 2025 ·

Podcasts

Download the report

The high price of fragmentation: A plan for unified commerce on Salesforce

Ready to calculate the real cost of data complexity in your business? Request the white paper to find out what second-hand data is costing you and what to do about it.

Booklet with download the report on the cover

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

Download the report The high price of fragmentation: A plan for unified commerce on Salesforce

EPISODE 42 🎙️ Why Most Loyalty Programs Fail (and what to do instead) with Anna Samkova
https://open.spotify.com/episode/3cF6S763pvlY72pNZ3PeNa?si=71b0175bb1a44454

Download the report

The high price of fragmentation: A plan for unified commerce on Salesforce