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All Articles

Blogs

Mar 9

The architect’s masterclass: Why native commerce is the future of Salesforce strategy

Discover why a Salesforce native architecture is the foundation for reliable AI and commerce. Learn about the Thanos Trap of disconnected data silos plus how using standard objects like Product2 and Order ensures your Agentforce agents operate with absolute truth.

Blogs

How to find the real truth behind UTM tracking BLOG HEADER

Mikel Lindsaar · Mar 5

How to find truth in web traffic attribution

Stop guessing about ad spend. Learn how truthful, multi-touch UTM tracking solves the problem of sales numbers that don’t add up, giving senior leaders confidence in their marketing budget.

Events

Mar 4

Dreamforce 2026

Videos

Mark Zammit · Mar 4

Why your platform should work for you (and not the other way around)

StoreConnect COO Mark Zammit explores the conflict between business growth and digital transformation, emphasizing why your eCommerce platform must adapt to your unique processes.

News

StoreConnect is a perfect complement to Salesforce NPSP

Jeanavive Janssen · Mar 4

Scaling nonprofit impact with connected commerce

Nonprofits face rising demand but stagnant resources in 2026. Discover how to bridge the capacity gap by consolidating your digital estate on Salesforce. Learn why moving from fragmented tools to a native StoreConnect architecture reduces tech debt and lets your team focus on your mission instead of data reconciliation.

Events

Mar 3

The Business Show Australia, 25-26 Nov 2026

Join us at the The Business Show Australia over 2 engaging days

Events

Mar 1

Inside StoreConnect

Join this live session where you will get a clear, practical look at StoreConnect, what is new, use cases and how to use it to solve your customer’s requirements.

Blogs

Virginia Gordon · Feb 26

The hidden cost of a DIY Salesforce strategy

Discover the hidden costs of managing Salesforce in-house. From the “integration gap” to misallocated executive time, see how a professional implementation partner and StoreConnect helped brands like Beyond Plumbing reduce admin workloads by 66%.

Blogs

Mikel Lindsaar · Feb 25

When both integrated systems want to lead, someone will trip

The complexity of integrating platforms like Shopify and Salesforce can lead to critical data synchronization failures. Learn how relying on one system with one data model solves these common nightmares.