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Understand how effective product categorization improves user experience, boosts SEO, streamlines inventory management, and ensures accurate tax calculations in eCommerce.
Mike Brown, Lead Strategic Solution Engineer Nonprofit at Salesforce, wrote a great piece on LinkedIn back in 2017 on the 10 points which outlines in what to look for when choosing an eCommerce platform and it still holds true today not only for museums of course but nonprofits, education, public sector and also across all commercial verticals.
We have come across these 10 points with almost every customer we talk to. The new buzz word is āunifiedā commerce. We call it āCustomer Commerceā.
Thereās a hidden fact for most eCommerce businesses. Scaling up comes with a hidden downside. Higher fees. Itās true, you always pay higher costs for faster servers, more capable storage and compute power. But itās the transaction fees, and platform commissions that often increase as sales grow. This eats into profits just when things start taking off.
Shopify is often hailed as the go-to for starting an eCommerce business, and for good reason. Itās quick, easy, and perfect for simple set ups.
But hereās the catch: 60% of Shopify stores fail within the first two years (Statista 2023).
Why? Because scaling becomes a nightmare. As your business grows, youāre left piecing together third-party apps, dealing with clunky integrations, or facing the daunting task of re-platforming.
Efficiency is everything. Businesses spend thousands of dollars each month trying to streamline operations, adopting new tools to optimize different aspects of their workflow. Yet, many still struggle with disconnected systems, leaving humans to bridge the gaps and doing work that computers should handle automatically.
